With direct involvement and in-depth understanding of the rapid changes in the toothbrush market, Fulijaya Manufacturing Sdn Bhd started to manufacture its own line of toothbrushes under the brand name “Pro Dental B”. The initial branding strategy was through direct product listing into major hypermarkets. As these hypermarkets are high consumer traffic areas, the Pro Dental B brand soon became known to many. Today, the Pro Dental B products manufactured by Fulijaya Manufacturing Sdn Bhd and marketed by Pro Dental B Sdn Bhd are renowned for their range of toothbrush, toothpaste and other oral care products. Pro Dental B is now available in countries such as Indonesia, Brunei, Vietnam, China, Ghana, Taiwan, Kuwait, Bahrain, Dubai, Bangladesh and is constantly expanding.
In 2017, we have come out with a different kind of toothbrush innovation such as In line with the global calling of going green, the Pro Dental B together with Fulijaya Manufacturing Sdn Bhd has successfully developed green oral care product- The Rice Husk & Nano Toothbrush, both are unconventional & considered a breakthrough in the oral care market.